Marketing campaigns are a great way to promote products and services – through the right channel(s) along with interactive elements can make them even more interesting. Strategies around marketing exposure are an important element for businesses to stay competitive. In this article, we’ll introduce both online and offline marketing channels.
What’s a marketing campaign?
It is marketing that’s planned to promote a specific product or service during a particular time. The timeframe of a campaign can be divided into short, medium, or long-term marketing. For example, Customer Relationship Management (CRM) would be categorized as a long-term marketing campaign to enhance customer satisfaction and loyalty.
Marketing Campaign– Online Marketing
1. Social Media
There are too many social media channels to count, so how do we pick the right one(s)? The best way is to focus on the target audience. Different demographics and TAs prefer different platforms. These behaviors are already built-in, the business/enterprise’s strategy is to go where their TAs are at and leverage user behavior to build effective impressions on the appropriate platform(s). An increase in user reach and brand engagement can be seen when promoted on the right channel.
It’s also important to take into account each platform has a different nature; Facebook Pages are typically used to build a community, LinkedIn is used to share professional development, and TikTok is for informal short-form content. These platforms can create enormous impressions for brands. It is more than a place to interact, but also to discuss. Brands need to put more effort into managing their social media.
2. Landing Page
A landing page aims to promote products or services and guide users to complete a particular action when a brand has a specific marketing target. Since landing pages are designed for a specific target audience, they give brands the ideal opportunity to convert visitors into paying customers. However, to convince users to complete an instruction, a good user experience, powerful content, and appropriate images play important roles in helping bring traffic.
Advertising is usually an instinctual option for large brands to promote marketing campaigns in a short time. Some popular digital advertising platforms include Google Ads, Google Display Network (GDN), Facebook, and Instagram. Social media channels market directly to the TA while Google Ads focus on user search behavior such as keyword searches and retargeting.
EDM is an email-based marketing channel to send messages to subscribers or specific audiences. Because of its high hit rate and comprehensive data tracking, this channel offers a wider reach along with precise targeting options. Furthermore, it helps with loyalty management such as brand updates, marketing campaigns, and sales promotion.
5. Search Engine Optimization(SEO)
SEO is the process of improving your website to increase visibility and ranking in Google, Microsoft Bing, and other search engines. It benefits both the user search experience and the page’s ranking by featuring content that fulfills user search needs. It’s important to consider the website structure, relevant keywords in titles, internal and external links, meta descriptions, etc. Through long-term SEO operations, this can bring significant traffic to the website.
Word-of-mouth marketing leverages existing customers as positive promotion for a brand. Customers will take the initiative to share information on the product or service with their community. According to research, 92% of customers trust their relative’s and friends’ recommendations more than any advertising. Also, 70% of customers will look for relevant comments before shopping. There’s an opportunity to encourage customers to participate in the discussions when they see their favorite celebrities or influencers’ recommendations.
Marketing campaign– Offline Marketing Place
7. Public Relations (PR) Elements
PR events are hosted to increase credibility, social image, and also public support. Some common methods are publishing press releases, hosting events, or even press conferences. Traditional media such as television, newspaper, and magazine are another way to establish brand preference and loyalty. However, PR strategies are usually very expensive while the effects are difficult to quantify. Therefore, we recommend trying different marketing channels first, such as creating a social page, participating in discussion forums, and using other channels to collect data on customer preferences.
8. Product Launch
Brands usually host a product launch and invite loyal customers, authoritative figures, and the media when there’s a new product or service launch. During this event, core members of the company will introduce the new products or services in full detail to the public. In combination with sales promotion, a brand can efficiently reach its marketing goals. An example would be the Apple launch event that Apple users look forward to every year.
Exhibitions are also great opportunities to showcase products and services directly to the audiences. Both the brand and customers from the same industry will usually attend these exhibitions with clear goals in mind. Therefore, it is imperative to market on the right channel before, during and after the event to optimize the effects and increase conversion.
Read more: What is Exhibition Marketing?
10. Brick-and-Mortar Stores
Although the rise of online shopping has been embedded into the lives of many, the income of brick-and-mortar stores has been greatly affected. There is still demand for these stores, which relies on in-person handouts from friends and family or even employees to handout pamphlets. There’re still many successful marketing cases that integrate technology, such as cooperating with mobile payment platforms to promote, online marketing campaigns. Consumers can scan QR codes at the store to redeem discounts and generate in-store sales.
A workshop is an activity that allows a group to conduct interactive discussions to solve an issue or reach an understanding. For example, a department can gather to review an operating process in order to improve and optimize the workflow. External personnel can also provide expertise and suggest a different point of view that may not have been discussed.
There’s No Best Way, Only Suitable or Not
Most marketers are looking for the most versatile and best marketing methods. However, marketing is a science that continues to evolve with time and technology. With the advent of the digital network era, brands no longer rely solely on one marketing method. Through trial and evaluation the most suitable solution can be determined.
Choose the most suitable channel for you, and let us help you improve conversion through our interactive and personalized elements. Click here to request a demo, let us find the solution for your needs!