The construction of a landing page serves as a strategic blueprint for marketers to promote their services or products. It holds significant importance as a crucial element within the overall marketing process. It is essential to make adjustments and changes as necessary, aligning with the sales targets and communication objectives of the enterprise. Consider these six elements before setting up the landing page.
Things you should know before setting up a landing page :
What’s a landing page?
When enterprises have a clear marketing goal, they’ll promote the products or services by making a landing page, and distinguish it from the homepage of the official website.Its main purpose is to guide the users to complete specific behavioral conversion in a low-distraction environment. Also we have sorted out the detailed introduction and cases of the landing page before, if you want to know more, click to view< What Is a Landing Page? 3 Elements to Creating High Converting Landing Pages.>
If the enterprise has no development resources, can the homepage be used as a landing page?
The answer is yes. The homepage of many SaaS platforms on the market will be designed similar to the landing page, which lists clear value propositions and calls to action, and the page flow is simple and easy to understand, which can easily convert visitors into users.
However, you will still notice a lot of links that will bring visitors to other pages. After all, it’s unavoidable that we need to clearly explain to visitors the relevant information of the enterprise to which the website belongs.
Furthermore, the landing page is mainly designed to cooperate with a specific marketing strategy or because of different target needs. Therefore, we still recommend that enterprises need a landing page that can be adjusted and released immediately.
Landing Page Setup – 6 Things You Should Think First :
When visitors click to your landing page through other exposure channels, the most important goal is to increase conversions.At this time, the landing page you designed plays a crucial role in this step, before setting up the landing page, you should think carefully :
1. Who is your target audience(TA)?
Before starting, it is essential to understand your target audience through comprehensive background research. Understanding your TA’s behaviors and preferences will help align your landing page to the overall strategy. Regrettably, most enterprises will invest excessive time in the setup of their landing page without a clear goal, resulting in poor conversion rates. This approach is similar to placing the cart before the horse, disregarding the fundamental principle of proper sequencing.
Read more: < How to Find Your Target Audience >
2. What conversions are you trying to achieve?
Different conversion goals require different content. To boost sales, it is crucial to create time-sensitive and exclusive offers while presenting reliable product information. On the other hand, if the objective is to encourage visitors to download an app, it becomes imperative to provide clear download buttons for different operating systems (such as offering distinct QR codes for desktop versions). This aspect will also serve as a vital metric to gauge the future success of your landing page.
3. What is your product value?
Once the target audience is determined, the next step is to effectively communicate the value of your product or service. In essence, you need to convey why they should choose your offering. To achieve this, marketers must identify the pain points and needs of the audience, and then align the unique advantages and value of their own products. By presenting simple and clear solutions, they can effectively address the problems faced by the target audience.
4. Are the information you share the same in each channel?
Imagine this scenario: You come across a captivating banner that promises “free luxury accommodation coupons.” Intrigued, you click on it, only to find yourself redirected to a landing page featuring content about accommodation and meal recommendations. The inconsistency between the enticing imagery and the textual information leaves you feeling uneasy, doesn’t it?
It’s crucial to remember that when engaging in marketing across various channels, the information presented must be clear and consistent. It is unwise to employ deceptive tactics solely to generate clicks on advertisements. Honesty and transparency should be maintained throughout the marketing process to build trust and deliver a seamless user experience.
5. Is your landing page suitable for browsing on different devices?
In the era of “Mobile first,” it is imperative for enterprises to design landing pages that exhibit optimal layouts on mobile devices while also catering to multiple screen sizes, including desktops, laptops, tablets, and mobile phones. This approach ensures that each device provides the most user-friendly experience possible. Embracing responsive design principles enables seamless navigation and content accessibility across various devices, aligning with the mobile-centric landscape of today.
6. How do you optimize your landing page?
Are you truly familiar with your target audience? Can you be certain that your copywriting and visuals possess enough allure? It is vital to conceptualize the metrics for each test before embarking on page design. By conducting thorough analysis and comparing A/B test data, we can gain insights into visitor dwell time, bounce rate, click-through rate, and more, enabling real-time optimization and adjustments. This iterative process ensures that we understand our audience’s preferences and can continuously improve the effectiveness of our landing page.
Have you learned the 6 things to consider before building a landing page? If you want to easily create a landing page that is suitable for browsing on different devices, easy to adjust and ready to optimize in real-time. Click here to request a demo now!